03/10/2025 ErlangenInnovationskunst

Sustainable Industry: Master’s in Sustainability Management

The Siemens podcast explores the part-time MBA program in Sustainability Management at FAU and its significance for the industry.

In the discussion, Professor Dr. Kai-Ingo Voigt, Dean at FAU Erlangen-Nuremberg, and Maike Seifert, sustainability expert at Siemens and soon-to-be MBA graduate, provide insights into the study content as well as the connection between theory and practice.

The Siemens podcast “Einblick. Zweiblick. Weitblick.” highlights current developments in digital services for the industry. From predictive maintenance and the use of AI to digital training programs – the topics are diverse and highly relevant to real-world applications. Experts and practitioners share their perspectives to discuss new solutions and innovative approaches.

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Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users for tracking and session management in Google Analytics.	2 years	HTML	google.com
_ga_measurement-id	Used to distinguish users for GA4 properties.	2 years	HTML	google.com
_gac_property-id	Contains campaign information and is used for Google Ads and Google Analytics.	3 months	HTML	google.com
_gcl_au	Used by Google AdSense to experiment with advertising efficiency on websites.	3 months	HTML	google.com
AMP_TOKEN	Contains a token used to retrieve a client ID from the AMP Client ID service. Other possible values indicate opt-out, request in progress, or an error retrieving a client ID from the AMP Client ID service.	1 year	HTML	google.com
_dc_gtm_property-id	Used by Google Tag Manager to manage and deploy marketing tags.	2 years	HTML	google.com
gtm_debug	Used by Google Tag Manager to enable debugging.	session	HTML	google.com
gtm_preview	Used by Google Tag Manager to preview changes in tag setup.	session	HTML	google.com

Name	Purpose	Lifetime	Type	Provider
_fbp	Identifies browsers to enable advertising services and retargeting.	90 days	HTML	facebook.com
_fbc	Saves information about a click on a Meta ad that brought the user to the website (click ID).	90 days	HTML	facebook.com
fr	Meta cookie used for targeted advertising.	90 days	HTML	facebook.com
sb	Cookie used to identify users for personalized ads.	2 years	HTML	facebook.com
datr	Cookie used to ensure security and prevent fraud by tracking user behavior.	2 years	HTML	facebook.com
c_user	Cookie that stores the user ID.	session	HTML	facebook.com
xs	Stores session information and helps with user authentication.	session	HTML	facebook.com
act	Tracks user activities on Meta and other websites.	session	HTML	facebook.com
locale	Saves the user's language and region settings.	1 missing translation: duration.week	HTML	facebook.com